It’s hard to remember a time when “experiential” marketing was new. Now, it’s so normal that marketers are challenged with keeping it fresh and effective.
Brands are definitely doing more experiential. An industry-wide research study found that 1 in 3 brand marketers anticipate a growth in their experiential budgets over the next 18 months. Here are five ways to make sure your next experiential program motivates prospects to engage with your brand. View the document…