Social Media Marketing is here to stay. To most, this isn’t a big surprise. It’s no longer a question of “if” we use it, but how and when. Most companies now have a dedicated person or team whose focus includes creating and managing their company’s social media channels. Gone are the days when social media was an afterthought or add-on; it’s now a major part of the marketing mix.
All of that said, social media marketing remains an elusive prey. Disparate platforms and quixotic user interests are moving targets and striking the right tone with your message on social media is a continual challenge. View the document…