Today, more than ever, customized apps are helping companies across every vertical to super-charge their customer engagement and realize measurable results.
For those who may not know, an “app” … short for “application” … is a piece of software designed to run on a smartphone or mobile device such as the Android, iPhone, BlackBerry or iPad. Hence the popular modifiers “mobile app” or “iPhone app.” This definition, however, provides no hint as to their hidden potential, and how they can be customized to drive measurable results in your tradeshow and events programs. View the document…