Death by PowerPoint. It’s ubiquitous at most corporate meetings and conferences.
For its annual franchise meeting, Exchange 2012, Millicare Textile and Carpet Care ditched the usual format of slide-show-ad-nauseum and brought in a troupe of sketch comedy professionals to engage the audience in a whole new way.
Change up. Shake up. And wake up. Isn’t that what we as marketers should be shooting for in all our live events?